Tuesday, March 23, 2010

What Matters Now- Seth Godin - Download

I found this on the Harvard Business Review Blog. It's a great read.
You'll find some important people riffing about important ideas
it's free. Download it here. Or from any of the many sites around the web that are posting it with insightful commentary. Tweet it, email it, post it on your own site. I'm going to make up my own riff and post it here...
Just for fun, What should I riff about? I'm open to suggestions.

here's one of the voices I liked talking about vision:

VISION
Vision is the lifeblood of any organization. It is
what keeps it moving forward. It provides meaning
to the day-to-day challenges and setbacks that
make up the rumble and tumble of real life.

In a down economy—particularly one that has
taken most of us by surprise—things get very
tactical. We are just trying to survive. What
worked yesterday does not necessarily work today.
What works today may not necessarily work
tomorrow. Decisions become pragmatic.

But a.er a while this wears on people. .ey don’t
know why their efforts matter. .ey cannot
connect their actions to a larger story. .eir work
becomes a matter of just going through the
motions, living from weekend to weekend,
paycheck to paycheck.

.is is where great leadership makes all the
difference. Leadership is more than influence. It is
about reminding people of what it is we are trying
to build—and why it matters. It is about painting a
picture of a better future. It comes down to
pointing the way and saying, “C’mon. We can do
this!”

When times are tough, vision is the first casualty.
Before conditions can improve, it is the first thing
we must recover.

Michael Hyatt is the CEO of .omas Nelson Publishers. He blogs
on “Leading with Purpose” at MichaelHyatt.com and also Twitters
at @MichaelHyatt.

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